The latest research data revealed from Counterpoint ETO service highlights the robustness of the Indian wearables market. According to the report, a TWS market observed a massive 700% growth in 2019. The driving force behind this growth is the increasing audio content consumption, ease of uses like portability, a smart assistant, and advanced health and fitness tracking features. Hitherto untapped wearable market potential in India becomes competitive with the entry of Realme, Xiaomi, and Noise.
These major players entered the Indian market with affordable and quality devices to attract customer’s attention. Whereas the top three brands Apple, Noise, and JBL contributed near about half the total TWS shipments in 2019. Customers enhanced preference towards wireless earbuds and its easy usability is the main deciding factor towards the growth of these company’s shipments. An all-round connected device, IoT strategy, and affordable pricing mechanism are prompting major smartphone OEMs to enter the market. This research statistics will surely inspire some more smartphone OEMs to jump the market and make it more competitive.
Apple dominated the Indian wearable market with a 27% market share of total shipments in 2019. Apple’s second-generation AirPods helped it to maintain top position. Other deciding factors like active noise cancellation technology, easy integration with Apple devices, and quick charging features also enabled the player to dominate. Noise grabbed the second position with superior audio quality, affordable price, and excellent quality design. With 12% market share in 2019 and best selling models like Shot X1 Air and X5, Noise managed to dominate the competitive market segment.
JBL ranked 3rd position in 2019 with an 8% market share thanks to its price strategy and easy access with Siri and Google. Samsung is a popular OEM that offers stylish design and comfortable fit along with the affordable price. Samsung flagship Galaxy Buds enabled it to grab an adequate market share of 7% in 2019 and strengthen its position in this thriving wearable segment. Realme entered the Indian market in December 2019 with the launch of its first TWS Buds Air and consecutively jumped to the 5th position with a 7% market share. Overall data from the research team reveals the statistics from 2019 and also gives a hint about the trend in the future.