Apple is King of Wearable Market, Shipped 21.2 Million Units

The latest report from the IDC reveals comprehensive statistics of worldwide shipments of wearables in the Q1 2020. The report highlights that the total shipments of wearables count to 72.6 million units and reports the 29.7 percent year over year growth in the first quarter this year. In the wearables, segment products are watches, wristbands, and earwear. According to the report, this growth was however disproportionate as the hearables contribute the lion’s share in the total shipments.

Shipments of hearables grew 68.3 percent year over year and captured a 54.9% market share of entire wearables. Further, the wristbands category witnessed a 16.2% growth, whereas the smartwatch and the basic watch had a decline in shipments. The driving force behind the increase in shipments of hearables is perhaps the lockdown situation due to COVID 19 pandemic. As many of the people are forced to work from home, the ear wears enables them to stay connected and reduce surrounding noise in an effective manner.

Wearable Market Share

Apple dominates the segment with total shipments of 21.2 million units and a 29.3% market share in Q1 2020. Also, the company reported the 60% year over year growth with the heavy contribution of Beats and AirPods. Apple witnessed a 2.2% decline in its Apple Watch Series shipments compared to the same quarter of last year. Xiaomi ranks second in the list with 10.1 million units packed and 14% market share. Among the 10.1 million units, the company shipped 7.3 million units of wristbands thanks to Mi Band 4.

Wearable Market Share

Samsung grabs third position in the list with a 8.6 million units shipment. It is interesting that a 74% of the total shipments of Samsung is from hearables. Galaxy Buds and Galaxy Buds+ play major role in increasing the market share of the company. The Huawei also reports an impressive 8.1 million units shipment in the Q1 2020 and captures a 11.1% market share. In the same quarter Fitbit shipped 2.2 million units and witnessed a 26.1% decline in year over year growth. This report indicates an overall trend in global shipments of wearables in the first quarter of the year which is highly affected by COVID 19.