In the recent deal Google & Fossil has tied up to work on Google’s upcoming wearables. In the deal Google has spent $40 million to acquire Fossil watch technology, where both have agreed to work with each other on next projects. The Cupertino company is known for its Wear OS technology, based on Android. In its hood, lots of companies have launched Wear OS smartwatches, but not a single one launched by itself. Now Google want to launch its on smartwatch & other fitness gadgets. May be Google Pixel Watch could be the first smartwatch from the company. Fossil is always known for serious watch maker in industry. In its lineup company has introduced many advanced gadgets in affordable prices.
As part of the agreement, Fossil’s 200 R&D team will join Google working on next wearables. With this new intellectual property company will target its competitors Apple & Samsung. Apple is the main rival to Android Wear OS watches, in its series Apple has launched four successful smartwatch line up and the latest Apple Watch Series 4 is trending in market. The Samsung has its Galaxy Watch & Gear S3 wearables, running on its own Tizen 4.0 version. The Gear Fit2 Pro is another fitness tracker from the company.
Google creates its watches with its partners and Fossil is one of them. In the market Fitbit, Huawei, Mobvoi and Xiaomi are the few companies making Wear OS gadgets. After the launch of next Google wearable or Google Pixel Watch, company can actually control its own wearable market & grow it in major countries.
The Google spokesperson said, Fossil Group has experienced significant success in its wearable business by focusing on new products and its quality. We like to work with them on our new products. This is the start of the year so by the year end we could see first Google smartwatch in the market. What do you think, when Google will launch its first smartwatch in the market.