Samsung, one of the leading smartphone brand in India is now slipped on second position in smartphone war with Xiaomi. The Chinese company, Xiaomi is now held number one position with the difference of nearly 2% shares. Xiaomi has achieved this milestone within just 2 years of its journey. The Chinese venture has started its business seriously in 2015 and now in the beginning of 2018 it held first position. For many years Samsung was undoubtedly king of Indian smartphone market. After it had taken market shares from Nokia, it was enjoying first rank in Indian market. There was the time when Samsung had captured more than 35% market shares with the huge difference, compared to its rivals.
The popular Redmi Note 4 product is the main reason Xiaomi got this position in minimum period of time. Thanks to its reasonable price it became popular in between many new customers in the country. Samsung doesn’t carry any strong smartphone model in this range. This is the first reason many customers turned to better options. Samsung’s Galaxy J series & A series smartphones carry more than Rs. 15,000 price range.
The most popular Galaxy J series model, Galaxy J7 Prime is for Rs. 14,900 and Galaxy J7 Max & Galaxy J7 Pro comes for Rs. 17,000 & 19,000 respectively. The A series is even costlier than Galaxy J models. Almost all Galaxy A smartphones comes with price tag more than Rs. 22,000, more pricey than other brands. Compare to this Xiaomi Redmi Note 4 is available for Rs. 11,000 and the other famous model Redmi Mix 2 comes for Rs. 14,990.
Samsung must think about its strategy and it should launch more devices in this price range to compete with companies like Xiaomi, Vivo and Oppo. With the advanced products and better price range, Samsung can get back its previous popularity. The latest ranking chart is released by Canalys company. In the list after Xiaomi and Samsung, third position held by Vivo, and Oppo & Lenovo are on 4th & 5th positions respectively. You can see all list on the official website of Canalys.