Samsung is poised to close its all-in-one shopping app, which is known as Samsung Mall. The company started this AI-powered one-stop shopping solution early in January 2018, but now it’s going to put an end to this app. Samsung did not mention any specific reason for this decision. However, it was sending notifications to all users in India, which notes that Samsung Mall service will be no longer available from 30th June 2019. Finally, yesterday it closed for all the customers in India.
This app was launched as a platform that provides various products like e-commerce platforms Amazon, TATA CliQ, ShopClues, and Jabong. Since the launch of the app, it came pre-installed with different smartphones of the company. Customers were able to shoot the image of the product in real life, and based on AI-powered technology. Then the app gives matching products from partnered shopping sites.
Though the app has near about 10 million downloads from the Play Store, it falls short of the company’s expectation. It may be one of the reasons behind this strategic decision, but there is no official statement by Samsung for the discontinuation of the Samsung Mall app.
The notification sent to the users of this app remarks, “Thank you for your support, Samsung Mall will be discontinued, and service will not be available from 30th June 2019.”
Although the company has not delivered an official statement, we can guess the reason behind this step. There is stiff competition as all the major e-commerce platforms have their app on the Play Store, and this ensures easy access to consumers.
This full availability of significant e-commerce platforms enhances the shopping experience. Now Samsung has done away with its Samsung Mall app, which was launched to provide one-stop solutions for shopping for different products.